Transforma Antártica
Corfo Program — Magallanes & Chilean Antarctica Region
Transforma Antártica is a Corfo initiative that drives Chile's Antarctic development from the Magallanes Region. Together with Maga Creative, we developed its institutional website: the program and its 6 strategic axes, the ecosystem it articulates, a document center, brand guidelines and news, with a design inspired by the white continent.
In collaboration with Maga Creative
Measurable Impact
6
strategic axes
The program's roadmap presented clearly
1,38M
km² of territory
Magallanes and the Chilean Antarctic Territory represented on the site
Corfo
public initiative
A Corfo Transforma program for the Magallanes Region
4
sectors articulated
Public sector, private sector, academia and the scientific community
What We Built
An institutional platform for a public program: purpose, roadmap, ecosystem, documents and brand in one place.
Institutional website
The program's website with its key sections: about, program, news, documents and contact, with a design inspired by Antarctic landscapes.
6 strategic axes
A clear presentation of the program's roadmap: governance, infrastructure, science and innovation, Antarctic economy, human capital and Antarctic identity.
Ecosystem & governance
A section articulating the Antarctic ecosystem's actors: public and private sectors, academia, the scientific community and the Armed Forces.
Document center
A repository with the program's roadmap and official documents, available for public download.
Brand identity
A 'Our Brand' page with the program's visual identity and usage guidelines for the ecosystem's institutions.
News & positioning
A news section to communicate the program's milestones and position Magallanes' Antarctic development on Google.
The Site in Action
Challenges and Solutions
Challenge
A Corfo public program needed to communicate its purpose, roadmap and ecosystem of actors on a site worthy of the initiative.
Implemented Solution
Together with Maga Creative we built an institutional site with an Antarctic-inspired design that presents the program's objective, its 6 strategic axes and the ecosystem it articulates.
Challenge
The program's roadmap and official documents had to be publicly available and organized.
Implemented Solution
We created a downloadable document center and a news section to communicate the program's progress.
Challenge
The Transforma Antártica brand had to be used correctly by the ecosystem's institutions.
Implemented Solution
We published the 'Our Brand' page with the program's visual identity and usage guidelines.
What It Includes
"The website that NetGenius and Maga Creative developed presents the program as the initiative deserves: the roadmap, the ecosystem and the Antarctic identity of Magallanes, communicated with clarity."
Programa Transforma Antártica
Corfo Initiative — Magallanes
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