Semelec Sur
Industrial Mechanical Maintenance, Assembly and Metal Structures - Coronel, Biobío Region
Semelec Sur is an industrial company founded in 1987, specialized in mechanical maintenance, assembly, machine shop, piping and metal structures. We developed an institutional website in Astro that reflects their technical capacity, highlights their work with Celulosa Arauco and facilitates contact for industrial clients.
Measurable Impact
1987
year founded
More than 37 years of experience in industrial metal-mechanical maintenance
5.000
m² machine shop
Industrial facilities at Escuadrón II Industrial Park, Coronel
4
service areas
Maintenance, assembly, piping and technical inspection
ISO
certification
Quality Management System based on ISO 9001 Standard
What We Built
An institutional platform designed for the industrial B2B sector, with technical focus and segmented contact.
Industrial Machine Shop
Showcase of 5,000 m² machine shop with 3,000 m² built, equipment and production capabilities.
Comprehensive Services
Four main areas: industrial maintenance, assembly and structures, piping and instrumentation, inspection and quality.
Integrated Policy
Mission, Vision and Quality Policy sections based on ISO 9001, focused on safety and environment.
Featured Projects
Case study of the Lime Kiln at Celulosa Arauco - Constitución Plant with detailed technical scope.
Segmented Contacts
Three differentiated channels: field commercial contact, machine shop coordination and bidding.
Safety and Quality
Emphasis on preventive culture, productive continuity, environmental protection and traceability.
Challenges and Solutions
Challenge
They needed a website that reflected their industrial capacity and 37-year track record
Implemented Solution
We designed a solid institutional structure with emphasis on real metrics (5,000 m² machine shop), industrial photography and specific technical content for the metal-mechanical industry.
Challenge
They needed to highlight the Celulosa Arauco Lime Kiln project as a success case
Implemented Solution
We created a dedicated project section with detailed technical scope: structural repairs, fabrication of filler bars, stop blocks, roller maintenance, general alignment and more.
Challenge
The company needed differentiated contact channels for commercial, machine shop and bidding areas
Implemented Solution
We implemented a key contacts section with three differentiated profiles: Mauricio Moisán (field commercial), David Salgado (machine shop) and general bidding contact, each with email, phone and extension.
Tech Stack
"The website developed by NetGenius has allowed us to professionally showcase our industrial capabilities and facilitate contact with key clients in the sector."
Equipo Semelec Sur
Semelec Sur Ltda. - Coronel
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